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Scatter My Ashes at Bergdorf's

“Scatter My Ashes at Bergdorf’s takes a documentary approach to the most glamorous of all American department stores, Bergdorf Goodman. Praise is certainly owed to filmmaker Matthew Miele, who secured 175 interviews over the course of the project. All the designers – including Karl Lagerfeld, Giorgio Armani, Oscar de la Renta, Marc Jacobs, Isaac Mizrahi, Diane von Furstenberg and Jason Wu – paint a picture of Bergdorf’s as the Mount Everest of retailers. Meanwhile, interviews fashion director Linda Fargo and senior director of visual presentation David Hoey prove that a retailer is only as good as the talent it employs. Parse the title beyond its macabre humour and it implies that Bergdorf’s – not Bloomingdale’s, not Saks Fifth Avenue – is a sacred place.
“Miele zooms in on Hoey, who is deep in preparations for the 2011 holiday windows. The windows turn out to be magical. No surprise there. But ultimately, they are less dynamic than the people whose convictions about the importance of consumerism run deep. You’re in
for a treat.” - Globe & Mail 

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Scatter My Ashes at Bergdorf's

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